RRC Associates is a consumer research and consulting firm specializing in the travel and tourism industry, particularly in mountain resorts and leisure destinations throughout North America. Our focus is on providing high-quality, customized market research, planning, and analysis services to our clients.
Our primary objective is to assist our clients in obtaining the best, most reliable and most pertinent information, enabling them to make effective decisions with regard to management, product development, and/or investment. Research techniques we utilize are customized to clients’ needs, but often incorporate web-based surveys; national and regional panels; intercept, telephone, and mail-back surveys; and/or focus groups. Our office operates a full-service focus group facility specializing in qualitative research, the Boulder Focus Center.
Beyond merely collecting research data, our firm specializes in helping our clients understand what the numbers mean, using narrative and graphic reports that distill the key findings of the research and summarize them in an easy-to-understand format. Principal areas of focus by RRC include the ski and snowboard industry in particular, and the travel, tourism, and recreation industries generally. In these subject areas we are considered national experts and are frequently quoted and contacted for information concerning trends and opportunities. RRC also provides consulting services in real estate feasibility and market demand analysis, financial consulting and modeling, database management, publishing, parks and recreation, competitive analysis, customer demographic profiling, and customer satisfaction/loyalty assessments. Additionally, RRC provides a wide range of community planning, land planning, public processing, and affordable housing studies for a variety of public agencies and communities as well as private entities.
Clients of RRC Associates most typically include: cities and counties, convention and visitors’ bureaus/destination marketing organizations, economic development/redevelopment agencies, resorts and resort communities. In addition, RRC frequently works with companies specialized in development or promotion of various types of facilities including private clubs, advertising agencies, and trade associations. While our office is based in Boulder, Colorado, our clients are located throughout the United States and Canada.