RRC Associates

Snowboarding numbers trending downhill

RRCadmin — Fri, 11 May 2012 15:55:30 +0000

The young, on-fire fellows who swelled snowboarding’s ranks in the 1990s and surfed the resort industry through its darkest decade are not visiting their ski areas as often. And now, two consecutive seasons of declining snowboarder visits and a host of other statistical warning signs are worrying resort leaders who have long leaned on passionate ‘boarders.

Ski areas in Rockies see 7.2 percent drop in visits; U.S. data worse

RRCadmin — Wed, 09 May 2012 15:51:55 +0000

In the worst ski season in 20 years, the winners stayed flat and the losers lost big.

Confident ski industry is ready to spend more

RRCadmin — Mon, 16 May 2011 15:23:46 +0000

U.S. ski resorts are prepared to pump more money into investment this summer after riding out the recession the prior two years, according to a survey performed for the National Ski Areas Association (NSAA), a Denver trade association.

STR: Building an Info Empire

RRCadmin — Tue, 01 Feb 2011 17:08:46 +0000

STR’s founder Randy Smith was interviewed in the Nashville Post this week. The article provides some excellent perspective on the history and future direction of our company. Click here to read more!

Conference presents ski industry analysis

RRCadmin — Fri, 19 Nov 2010 22:33:33 +0000

Monday, 15 November 2010

The North Carolina ski industry contributed $146 million to the state’s economy during the 2009-10 ski season, according to an economic value analysis performed by the North Carolina Ski Areas Association (NCSAA) and the RRC Associates research firm.

Segmenting first step to measure impact

RRCadmin — Mon, 15 Nov 2010 23:06:15 +0000

Dave Belin, RRC Associates

Many destination marketing organizations and other tourism entities are charged with knowing and measuring the volume and impact of visitors to their area.

Sounds simple, but it can get complicated quickly. Who counts as a visitor? What are the various types of visitors to your area? How can you categorize different visitor types into various groups? How big is each group of visitors?
Read more.

Put school vacation data to work (Part 1)

RRCadmin — Mon, 15 Nov 2010 22:59:38 +0000

By Chris Cares and David Becher
15 September 2010 08:42 AM EST
This two-part series will share information on school vacation schedules that has direct application to the travel and tourism industry.

Blog: Perceptions, tar balls, and one surly kid

RRCadmin — Wed, 25 Aug 2010 14:33:11 +0000

Patrick Mayock, Hotel News Now
The perception many travelers have of the oil spill’s impact has diverted as much as 24% of leisure guests who intended to visit the region this summer, according to a RRC Associates’ Travel Intentions Survey. “We think that the perception of the impact of the spill will persist long after the actual effects,” said Nate Fristoe, a director with the firm.

Boulder's Diagonal Plaza eyed for redevelopment

RRCadmin — Mon, 23 Aug 2010 14:56:54 +0000

Alicia Wallace, Daily Camera
A team of consultants is studying potential redevelopment of Diagonal Plaza, a shopping center that Boulder officials say is not living up to its potential. The center at 28th Street and Iris Avenue in northeastern Boulder is home to the Department of Motor Vehicles, Sports Authority, 24 Hour Fitness and Vic’s.
Read More…

Hoteliers leaving money on the table

RRCadmin — Thu, 05 Aug 2010 15:01:29 +0000

Patrick Mayock, Hotel News Now
At a time when many hoteliers are scraping for every dime that comes their way, some are leaving as much as US$50 on the table by not charging guests as much as they had expected to pay for a room night, according to a recent industry survey released during the second Hotel Data Conference.
Read More…